Arielle Crane

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.

London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Success Stories, Success Stories UK / By

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer […]

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Fashion Retailer SHEIN Opens Dallas Pop-Up Shop With Storefront

Success Stories, Success Stories USA / By

SHEIN is one of the largest online retail stores that sell clothing and accessories to customers around the world. A digital-first retailer, the company has also seen much success in launching its campaigns and clothing in physical stores around the US. The brand worked with Storefront previously to open its NYC pop-up store in Soho

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Howard Johnson

Howard Johnson popped-up with a candy-themed store in NYC to support brand refresh

Success Stories / By

Howard Johnson, the hotel chain, popped-up in NYC’s TriBeCa area, showcasing the brands largest refresh in more than 25 years.  The pop-up event, called “HoJo’s Sweet Escape” was held over two days and was open to the public, displaying 450 pounds of candy to showcase the first-ever all candy hotel room. Storefront worked with agency

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Why You Should Host A Pop-Up Store at The Market @ Macy’s with Storefront 

Featured Pop-Up Shops, Storefront Updates / By

Storefront recently announced it’s latest partnership with iconic retailer Macy’s, to offer brands, retailers and small businesses direct access to Macy’s pop-up spaces in featured U.S cities.  The Market @ Macy’s is a one-of-a-kind marketplace with a variety of both up-and-coming and established brands—located right inside select Macy’s stores. With Storefront, The Market @ Macy’s

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Storefront Hosts Ed Sheeran’s ‘No. 6 Collaborations Project’ Pop-Up Shop In Amsterdam

Success Stories, Success Stories Netherlands / By

To announce the release of Ed Sheeran’s ‘No. 6 Collaborations Project’ album, Warner Music Benelux put on a pop-up store last week in Amsterdam.  The pop-up store, located on a buzzy street for both locals and tourists, was one of several happening worldwide and all occurred on the same date of the release, July 12th. 

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Lycored Launches Its Cycle of Glow Experience With Storefront in Soho

Success Stories, Success Stories USA / By

In its commitment to pursuing holistic wellness, the team at Lycored decided to host an experiential pop-up shop for clients and media to unveil its newest skin research. Using this Storefront-powered space on Grand Street in Soho, the team wanted to clearly bring the research to life with an engaging concept and campaign. We spoke

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3 Reasons You Should Launch A Pop-Up Store for WorldPride

Inspiration, Inspiring Spaces / By

Open your pop-up store during WorldPride ! Whether you are in Paris, London, Amsterdam or New York, WorldPride brings tourists and locals together. Cities around the world are alive with many events and activities, making it the perfect time to launch a pop-up store! More than 500,000 people took part last year in Paris alone.

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