As the founder of experiential retail studio, Whereabout Studio, Gabriela Baiter, has tons of experience in creating pop-up stores and designing offline activations. Working with brands like Uber and Fellow Products, her team has helped conceptualize store revivals, pop-up series, and experiential roadshows, and she has tons to share about the future of retail and […]
Top Pop-Up Store Tips From An Experiential Design Expert Read More »
Pop-up spaces are the perfect canvas for brands to use to tell their own story, launch a new product, or deliver a supreme customer experience. With every white wall and blank storefront, brands can envision a whole new world and way to showcase whatever they choose; whether it be through decorating the windows, re-painting the
Before/After: 3 Pop-Up Space Transformations Around The World Read More »
Dundas London is a premium men’s shirt brand, committed to making luxurious linen shirts with an easy-going vibe. Choosing Chelsea for its month-long pop-up space, the brand is featured a handpicked collection of Summer clothes and accessories in this King’s Road boutique space. We sat down with the brand’s cofounder Leonora De Ferranti, to discuss the
Dundas London Curates A Month Long Pop-Up Display in Chelsea Read More »
Whether you’re looking to open a showroom, plan an event, or book a retail space, finding the right interior is always key. Enter: industrial chic! This is a popular interior design trend that keeps the gutted look of old factories, industrial spaces without too many updates. Think high ceilings, exposed beams, and metal accents. It’s
Photo Flip: 15 Industrial Spaces to Book for Your Pop-Up Event in NYC Read More »
GRAMMAR, the e-commerce brand known for its collection of crisp white shirts, opened its first pop-up store in NYC to debut 3 new styles. Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the
Inside the GRAMMAR Pop-Up Store in LES Read More »
Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these
3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores Read More »
As an affluent, cosmopolitan district of London, Chelsea is host to a range of galleries, museums and high-end retailers. From Sloane Square to the Duke of York Square, to Kings Road, there’s tons of cultural meaning and influence in both the UK and around the world – and a perfect spot to open up pop-up
Here’s How 6 Brands Took Over Chelsea, London Read More »
Brandless, the e-commerce start-up selling home and beauty essentials for $3, opened its first pop-up store last month centered around community instead of products. The space was located on Melrose and the experience was dubbed “Pop-Up With Purpose” with programming and ticketed events centered around wellness and nutrition – the company even donated 5,000 meals
Brandless’ ‘Pop-Up With Purpose’ Focuses on Community Over Product Read More »
Notable in-store brand activations and product launches depend on both the experience and the venue. Added bonus: if the venue is unique and stand-out enough, consumers – and sales – will follow. From London to Paris and Amsterdam, Storefront has tons of unique venues listed to suit whatever your project needs. Here, we’ve rounded up
Photo Flip: 9 Boat Rentals To Book For Event Venues Around The World Read More »
The International Council of Shopping Centers’s (ICSC) annual RECon conference – known as the global retail real estate convention – was held in Las Vegas from May 20 through 23 with much buzz. Flexibility reigned supreme as landlords and retail stores admitted a shift in mindset to more flexible leasing solutions that give both parties
Our Top 3 Takeaways From ICSC RECon Read More »
