Arielle Crane

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.

Winser London Opens Chelsea Pop-Up Store Upon Customers’ Request

Winser London knows a thing or two about what its female consumers want. With a versatile, easy-to-wear clothing line and focus on opening boutiques in convenient locations, the brand has quickly become a formidable retail giant with a growing following. It just opened its latest pop-up boutique with us in the Duke of York Square, […]

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Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store Customer Experience

Adore Me has successfully been challenging the lingerie market with its online-first focus and affordable retail. As a digitally-native brand, it exceeded $100 million in revenue last year alone, and is setting sights on making a big physical imprint with 200-300 stores slated to open within the next five years. It’s strategy is offering unique

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Brompton Bicycle Expands Global Footprint With The Launch Of Its NYC Pop-Up Store

Brompton Bicycle is focusing on global retail expansion this year, officially entering the New York City market with a pop-up store. Based in London, the brand has launched 12 brick-and-mortar stores globally (plus an additional pop-up store with us in Amsterdam) and is looking to drive brand awareness and increase sales just in time for

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Inside The RealReal’s Pop-Up Strategy with Its Associate Director of Pop-Ups

The luxury consignment start-up The RealReal is officially focused on making 2018 the year of pop-up stores, investing in in-store experiences for better customer engagement. As an online-first brand, it went brick-and-mortar last Winter in SoHo, and then expanded into it’s first pop-up store in San Francisco. That pop-up was met with much success — the

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Pop Up Anywhere With Our Virtual Pop-up Store

Combining the physical and the digital, Storefront has officially partnered with Obsess, to create the first ever fully-interactive 360° virtual pop-up store accessible to anyone, anywhere. As brands are seeking to engage customers in unique and experiential ways, online and offline shopping has become more integrated. Physical pop-up stores are becoming an alternative to long-terms

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MARS Treats The Public To A Candy-Filled Pop Up Salon

Mars Wrigley Confectionery introduced the first ever candy and chocolate inspired pop up shop salon to much fanfare last week. In honor of Valentine’s Day, and a recent study that reported 74% of Americans say a treat is sweeter when shared with a friend, MARS created entire treatments for pairs. The Space The store, powered

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MM.LaFleur’s Director Of Retail Shares The Key To Its Growing Success: Pop-up Stores

MM.LaFleur is a direct-to-consumer professional womenswear brand, founded by Sarah LaFleur, that’s making a big splash. It’s pushing the envelope for retail trends in workwear, revolutionizing the workwear space through luxury workwear, a personal-styling service, and pushing out powerful content that’s as multi-dimensional as it’s consumers. Now disrupting the pop-up scene, the brand has booked

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