According to Pew Research Center, more than 90% of retailers are on at least two social media channels. And as competition in the retail landscape grows, so does the noise on social media. The attitudes towards using social media varies — some brands are on there because they think they have to be, whereas others […]
How to Promote A Pop-Up Event on Social Media Read More »
When opening your pop-up event, differentiation is key. One way to stand out is by hosting your pop-up event at a unique venue. We recently took a look at rooftops, galleries and industrial spaces in NYC, plus boat rentals around the world. Now, we’re rounding up ten unique pop-up rentals in San Francisco, from an elegant theatre in
Photo Flip: 10 Unique San Francisco Pop-Up Spaces that Will Make Your Event Stand Out Read More »
Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand. But any pop-up store will fall flat without the right team in place. An associate-customer interaction increases the likelihood of a purchase by 43% according to a recent Mindtree study. For e-commerce brands,
A Guide to Employee Training for Your Next Pop-Up Event Read More »
For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. Here’s why: 1. It builds brand awareness Timeliness and relevance are
Here’s Why Pop-Up Stores are Great Opportunities for Hotels Read More »
You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as
Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started Read More »
The design of a pop-up store is critical to its success. This is no surprise when you consider that much of physical retail’s value comes from the strength and power of the experience it is able to deliver. Pop-up stores are, to some extent, concentrated microcosms of the broader physical retail spectrum. Pop-up shops, therefore,
Pop-Up Shop Design Tips: Retail Design Ideas to Deliver an Unforgettable Experience Read More »
After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases: Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With
Hiring for Pop-Up Shops: Your Guide to Finding Top Temp Talent Read More »
Pop-up stores are feasible options for a number of brands, for a number of reasons. They can help you build buzz and brand awareness, plus they’re 80% less expensive than operating a permanent brick-and-mortar location — and that’s just scratching the surface. When opening your pop-up, you want to stand out as much as possible
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Every neighborhood faces different circumstances. And with 2017 hitting a record-setting number of retail store closings, high vacancy rates are a reality that many property owners face even without unexpected destruction. Fear not, pop-up stores are kickstarting revitalization in areas across the U.S. Making Neighborhoods Business-Friendly Pop-up shops can be retail’s answer to helping revitalize
How Pop-Up Stores Are Revitalizing Neighborhoods Across the U.S. Read More »
Over the past couple of year, publications have been filled with doom-and-gloom headlines about the retail apocalypse. And while brick-and-mortar continues to be a viable sales channel, the shifting landscape has some industry players, particularly commercial real estate owners, trying to figure out how to fill their vacant retail spaces. As traditional retailers shutter, that
How to Monetize Your Empty Retail Space? Read More »
