Nicholas Moore

Easter: 25 spaces to rent around the world to treat your customers!

Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the […]

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Retykle pop up

Online children’s fashion resale platform uses pop-up stores to increase visibility and spread its message of sustainability

Retykle, the online retailer for second-hand designer kids clothing, recently ran its latest pop-up store in Hong Kong. The retailer, which specialises in second-hand children’s fashion, uses pop-up stores to increase visibility and reach new customers who can then use its online platform to buy and sell designer brands. It’s a message of sustainability that

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Rails Paris

US retailer launches ambitious European expansion with pop-up store in prestigious Parisian neighborhood

Rails, the Los Angeles-based global lifestyle brand, has opened a pop-up store in Le Marais to connect with its French customers and test a new market. The store, which Storefront secured for them, is a major step in the brand’s international retail expansion. Rails recently debuted flagship stores in New York and San Francisco, with

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DustyKid pop-up

Artist Rap Chan hosts pop-up exhibition in Central Hong Kong with message of tenderness and wellbeing

Popular artist and author Rap Chan, better known as Dusty Papa, hosted a pop-up exhibition in December in Central Hong Kong promoting mental health. The theme of the exhibition was “Don’t forget the tenderness in your heart” and it used Dustykid’s distinctive designs to remind viewers that despite social instability and the impact of COVID-19,

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