The distribution company Lidl launched its pop-up Wine Cellar in Paris, in Le Marais, in a space by Storefront. Lidl wanted to promote its high-end wines through a 10 day short-term space just in time for Wine Fair 2018 and ahead of its website launch. Take a tour through these pictures of this innovative project […]
Tour Lidl’s Wine Cellar Pop-Up Store During Foire aux Vins in Paris Read More »
The popular tea brand, Wandertea, opened its doors for a cozy Pop-Up Store in the 6th arrondissement of Paris, in the heart of Saint-Germain-des-Prés. Created by influencer Caroline Receveur, Wandertea is launching its first-ever physical store from November 2 to December 31, 2018, perfect to warm up with during the winter and make beautiful gifts
Blogger Caroline Receveur Hosts a Holiday Pop-Up Store With Wandertea Read More »
Retykle is a wonderfully refreshing online platform founded by Sarah Garner. It aims to make buying and re-selling high quality baby and kid’s clothing convenient and as stylish as buying new. After working in luxury fashion for more than ten years with high-end establishments such as Lane Crawford, LCMH and Holt Renfrew, Sarah saw an
Retykle’s pop-up stores: curated second-hand high-end kid’s fashion in Hong Kong Read More »
Art Basel in Miami December 6th marks the start of Miami-based Art Basel. The event is a convergence of artists from across the globe, allowing them to showcase works ranging from sculptures to film and paintings to photography. This international art fair features paintings, sculptures, installations and photographs from over 4,000 artists all around the
Art Basel Miami: How Retailers Can Find Success With Our Top Spaces For Rent Read More »
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
Kowloon Dairy’s classic products have flavored the childhood of most Hong Kongers. Its product line ranges from milk and yoghurt drinks to ice cream and mochi. Set up in the 1940s, this company is among veteran brands that scream Hong Kong from the core. Although their products are widely available in supermarkets and 7-elevens around
Hong Kong’s Biggest Milk Brand Opens First-Ever Pop-Up Store Read More »
Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises. Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the
The Clarins Beauty Pop-Up Store in Trendy Le Marais Read More »
When it comes to planning your next pop-up, it is crucial to put social media at the heart of your strategy. There are at least three ways to use social media to make a pop-up shop both successful and memorable: Marketing through social media Of course, apart from traditional media outlets, social media is indispensable
Promoting Your Pop-Up Shop Through Social Media Read More »
Setting up a pop-up store can be significantly cheaper than opening a traditional retail space. It allows you to connect to customers, venture into different locations and test the market for new products. But beyond these obvious and widely recognized perks, the pop-up store journey is a chance for your brand to stretch the imagination
The Pop-Up Store As A Platform For Brand Creativity Read More »
In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But
3 Different Ways in Which Pop-Up Stores and Education Mix Read More »
