Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps […]
The Best Music For Your Pop-up Store Read More »
Pop-up stores are a great way to develop your brand, whether it’s for a new product launch, a special sale, part of a market research strategy or expanding customer relationships. Meant to be a space where customers can temporarily get a feel for your products in a unique way, pop-up stores are a powerful tool
Prepare For Your Pop-Up Shop With This Marketing Checklist Read More »
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
As with all major sporting events, the 2018 World Cup was the perfect time to get noticed. At the height of summer, it brought fans into the streets of the world’s biggest cities, where they all came together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to
3 Pop-Up Stores That Wowed in World Cup 2018: Coca-Cola, Louis Vuitton and Ballon FC Read More »
Do you dream of a shop worthy of the Paris of yesteryear? Check out Le Marais district, where we found spaces available for short-term rental, perfect for opening a dreamy pop-up store. This trendy area in the heart of Paris is well-known for its small village vibes and is an essential shopping destination for locals
Photo Flip: 13 Charming Shops For Rent in Le Marais for Lovers of Parisian Architecture Read More »
To help menswear lines stand out from the crowd and reconnect with target customers who might otherwise prefer to avoid the hassle of shopping, a pop-up store offers a one-of-a-kind experience. Whether for launching a collection or product, during peak or seasonal retail periods, here is a quick recap of photographs that prove just how
The Future of Men’s Pop-Up Stores Looks Bright! Read More »
Luxury brands have a full itinerary this summer. While Dior, Gucci, Oscar de la Renta and Louboutin have all chosen to make themselves at home in Mykonos, Loewe sets off to Ibiza and Chanel sojourns in Saint-Tropez and Capri. Summer is a time when brands are looking for a breath of fresh air, but that’s
Dior, Gucci, Louboutin: Luxury’s Summer Getaway to The Land of Pop-Up Read More »
I was honored to join the seminar session hosted by Inside Retail Hong Kong held at the Retail Asia Expo as a panelist to discuss the evolving trend and increasing importance of experiential retail. At the event, Richmond & Finch Consultant Kitty Chiu and CEO of FWM Restaurant Group Ricky Lai shared the learnings and challenges of establishing a global lifestyle brand and
Strategic Takeaways: Here’s What Retailers Can Learn From Richmond & Finch’s Rise Read More »
Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a
The pop-up movement is leading the global retail revolution as brands refocus on their in-store experience to integrate physical retail with the digital world. As a platform connecting innovative brands with much needed retail space, we have had the privilege to work with companies of all stripes – each contributing to a changing retail landscape
From Concept to Customer: Key Retail Strategies for the 5 Product Lifetime Stages Read More »
