Stephanie Kidder

What retailers can learn from Sephora’s winning retail strategy

Industry News, Inspiration / By

The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail […]

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Il Bisonte: a Pop-Up Store for a new image of the brand!

Success Stories, Success Stories France / By

Il Bisonte is a Florentine brand which has maintained its original style and artisanship that is its trademark over the years. The brand has always had a very artistic soul, which is clearly visible in its one-of-a-kind Pop-Up Store in the heart of Paris rue Saint Roch, very close to the dynamic and iconic Rue

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The importance of a showroom by Oscar Tresandi at Chalayan: “where the trade is made”!

Success Stories, Success Stories France / By

Fashion Week is coooooming…. –  At Storefront, we are proud to work with the brand Chalayan founded by the British designer Hussein Chalayan, the “weaver of different worlds”. For every Fashion Weeks, and this upcoming one is no exception, Storefront finds Chalayan’s seasonal short-term showroom in Paris. We have asked Oscar Tresandi, Head of Sales at Chalayan,

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How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront

Featured Pop-Up Shops, Success Stories, Success Stories France / By

The American streetwear brand OBEY Clothing opened up a showroom in Paris last Winter for Fashion Week, through the help of Storefront. We sat down with Nicolas Sere, Obey Clothing’s Manager in France, Spain and Portugal, to talk with him about the essential things to look for when booking a showroom, whether it be in Paris or

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Rupert Sanderson Fashion Week showroom with Storefront: all about “location, location, location”

Featured Pop-Up Shops, Success Stories, Success Stories UK / By

During the busy Fashion Week period, we had the chance to interview Andrew Stewart, the Global Commercial Director of Rupert Sanderson. The luxury designer shoes brand based in London has found the perfect showroom with Storefront in the chic 1st arrondissement of Paris. Hi Andrew! How could you describe the brand Rupert Sanderson? Effortlessly elegant,

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Pop-up stores expected to sprout across Hong Kong as sales rise and retail vacancies decline

Industry News, Local Pop-ups / By

Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an

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Hong Kong fashion brand Necro Poon joins the pop-up revolution in TST’s The ONE

Featured Pop-Up Shops, Local Pop-ups / By

Necro Poon is a Hong Kong designer and founder of the Necro Poon fashion brand that ran a pop-up store in The ONE in Tsim Sha Tsui from 8 December to 7 January. The contemporary menswear brand gained considerable international attention for the unisex and menswear designs that embrace social and political themes. The designs

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How Brit + Co Created a Pop-Up Community

Success Stories, Success Stories USA / By

Brit + Co has built success on its mission to empower creative, driven women. Through both aspirational and actionable digital content in the form of articles, videos, courses, workshops and more, Brit + Co has helped female makers and entrepreneurs gain confidence and success. The media company is no stranger to bringing their digital experience

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Rossignol’s Pop-Up Store in Paris: “The physical retail must coexist with e-commerce”

Featured Pop-Up Shops, Success Stories, Success Stories France / By

Rossignol, the French ski clothing brand and now sportswear brand has opened a Pop-Up Store with Storefront in the very chic Rue de la Paix in Paris, between Opéra and Place Vendôme. We have asked Alessandro Locatelli, Rossignol’s CEO some questions in order to know more about the short-term strategy. Here they are.  How is Rossignol different

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Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency !

Featured Pop-Up Shops, Success Stories, Success Stories France / By

En plein boulevard Haussmann, face aux Galeries Lafayette et pile dans l’hystérie des cadeaux de Noël, se trouve le deuxième Pop-Up Store de Leboncoin, 150m2 qui retracent « La Fabuleuse histoire des jouets d’occasion » ! Géant incontournable de la vente online, Leboncoin prouve cette fois-ci qu’il excelle dans le domaine offline, avec un deuxième magasin physique éphémère.

Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency ! Read More »

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