Logo designers use colors to communicate one or more messages about a brand. They are directly related to the specific values of a brand, such as power, reliability, security, or even kindness and respect for the environment… Since consistency is a key part of effective marketing, it is important to establish the link between a […]
In the world of retail space design, white remains the color of choice for most walls. And yet this “basic” color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months? Customize that white box and use it to project
Expert Advice: Is White the Only Option for a “Neutral” Store? Read More »
Achieving the perfect design layout for your Storefront is a great first step, but even better is attracting passersby to want to step through your door! What’s the secret behind a successful storefront? Color is key to set yours apart from the crowd, make it visible from near and far, and ensure your signage communicates your
Ask an Expert: Give Your Storefront Added Appeal with Color Read More »
As the most “basic” color out there, white is a kind of magic wand for many professional painters, following the famous adage “white goes with everything!” Yet it’s worth asking if white really does go with everything, especially as far as retail spaces are concerned. The effect white has on walls is closely linked to
Ask an Expert: Should White be Used in Store Design? Read More »
Color is an essential part of interior design. It is known for its power to create the aesthetics or unique identity of a space, to structure its layout or even offer an element of surprise. But have you ever considered that colors also have a major influence on the emotional impact of a retail space?
Ask an Expert: How to use Color to Maximize the Sales Potential of a Space? Read More »
