Rue Saint Paul’s Month Long Pop-Up Debut in Downtown NYC

Rue Saint Paul, the women’s online lifestyle brand founded in Brooklyn by Kelly Wang, just opened its first-ever pop-up store in Canal Street Market. The collection itself includes women’s luxury clothing, accessories, beauty products, plus home and interior designs, from designers all over the world. Choosing the Canal Street Market pop-up venue, Wang wanted to […]

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5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who

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How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District

Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London

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