Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail. […]
Market Report: Retail Trends in 2019 Read More »
Milan Fashion Week (MFW) is the perfect week to book a showroom and showcase your collection. Duomo, Brera, the Quadrilatero della Moda … the capital of fashion and chic is waiting for you to book a short-term space and draw in customers! Discover our exclusive selection of top 10 showrooms not to be missed for
Milan Fashion Week: Book A Showroom in 3 Clicks! Read More »
Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the
Easter: 25 spaces to rent around the world to treat your customers! Read More »
We now live in the experience age, where consumers of all ages, especially millennials, are opting to spend their money seeking out and participating in experiences, rather than products as the generations before them did. One low-risk method of getting on the experience bandwagon, especially for digital-only brands, is to invest in a pop-up shop or
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Luxury brands have everything to gain by betting on pop-up stores: they gain more flexibility, offer their customers a unique experience and capitalize on this buzzy concept. Thanks to many luxury brands – Hermes, Alexander Wang, Louis Vuitton, Chanel and Cartier – tons of innovating pop-up concepts have emerged over the years. Here’s our roundup
5 Luxury Brands That Bet Big on Pop-Up Stores Read More »
Beverage industry brands – whether alcohol, coffee, tea, juice, etc – are known to create buzzy campaigns, fun and dynamic content, and place a large emphasis on customer experience. Faced with increased competition, these brands have no choice but to stand out with ever more innovative projects that place the customer at the center of
5 Successful Pop-Up Stores From Top Beverage Brands Read More »
Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London
How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District Read More »
Becoming a leader in your industry is an everyday competition for brands. Many brands are focused on sports-themed pop-up stores to differentiate themselves and offer a stand-out experience. Whether to present a new product, a never-before-seen collaboration or offer a fun game with customers, brands everywhere are competing to be in first place for their
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The fashion industry, subject to increased competition and digitalization, constantly needs to renew itself. A pop-up store or event is a format that’s particularly sought after in this industry, with brands constantly trying to deliver new customer experiences. From Nike, to Kenzo, H & M, Zara, and Eagle, here’s a quick look at some of
5 Fashion Brands Who Recently Launched a Pop-Up Store Read More »
Betting on a shopping center to launch your next pop-up store is a great strategy! These commercial mall spaces attract a ton of traffic, in Summer as well as Winter, and act as a shopping hub for customers around the world. By popping up in a shopping center, you are able to not only rent
10 Pop-Up Mall Spaces To Rent Around The World Read More »
