Rue Saint Paul, the women’s online lifestyle brand founded in Brooklyn by Kelly Wang, just opened its first-ever pop-up store in Canal Street Market. The collection itself includes women’s luxury clothing, accessories, beauty products, plus home and interior designs, from designers all over the world. Choosing the Canal Street Market pop-up venue, Wang wanted to […]
Rue Saint Paul’s Month Long Pop-Up Debut in Downtown NYC Read More »
Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who
5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront Read More »
A pop-up store is an effective solution in communicating about your brand or product. While this strategy has been widely demonstrated and used in B2C, it is also extremely relevant for a B2B business as well. Here are 3 reasons to use a short-term space in B2B, plus our favorite examples. 1- Present a new
3 Reasons To Open a B2B Pop-Up Store Read More »
Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail.
Market Report: Retail Trends in 2019 Read More »
Milan Fashion Week (MFW) is the perfect week to book a showroom and showcase your collection. Duomo, Brera, the Quadrilatero della Moda … the capital of fashion and chic is waiting for you to book a short-term space and draw in customers! Discover our exclusive selection of top 10 showrooms not to be missed for
Milan Fashion Week: Book A Showroom in 3 Clicks! Read More »
Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the
Easter: 25 spaces to rent around the world to treat your customers! Read More »
We now live in the experience age, where consumers of all ages, especially millennials, are opting to spend their money seeking out and participating in experiences, rather than products as the generations before them did. One low-risk method of getting on the experience bandwagon, especially for digital-only brands, is to invest in a pop-up shop or
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Luxury brands have everything to gain by betting on pop-up stores: they gain more flexibility, offer their customers a unique experience and capitalize on this buzzy concept. Thanks to many luxury brands – Hermes, Alexander Wang, Louis Vuitton, Chanel and Cartier – tons of innovating pop-up concepts have emerged over the years. Here’s our roundup
5 Luxury Brands That Bet Big on Pop-Up Stores Read More »
Beverage industry brands – whether alcohol, coffee, tea, juice, etc – are known to create buzzy campaigns, fun and dynamic content, and place a large emphasis on customer experience. Faced with increased competition, these brands have no choice but to stand out with ever more innovative projects that place the customer at the center of
5 Successful Pop-Up Stores From Top Beverage Brands Read More »
Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London
How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District Read More »
