At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing […]
Top Pop-Up Shop Trends in the UK in 2018 Read More »
This past weekend, thousands of brands, influencers, artists and consumers flocked to Miami for Art Basel. Featuring an enormous showcase of art, buzz-worthy galleries, and hundreds of parties, Art Basel attracts people from all over the world, and many brands are cashing in on the scene. From influencer events to pop-up stores, retailers have booked
Storefront Pops Up For Art Basel Miami Beach Read More »
Sir Plus, the British menswear brand known for its sustainably-made staples and utility-inspired outerwear, is popping up for nine weeks in the Le Marais district to increase visibility and boost sales. Booking – a fashionable boutique outlet on the right bank of the Seine – the brand is cashing in on the Christmas buzz amidst
British Menswear Brand Sir Plus Pops Up With Storefront in Le Marais Read More »
There are plenty of benefits in having plants in your pop-up store. They purify air, reduce stress and anxiety, lower background noise, and increase productivity. Aesthetically, plants might be some of the best decor elements available. Plants are capable of transforming any room into a more pleasant and visually satisfying space. While most people associate
How to Use Plants in Your Pop-Up Store to Make it Pop Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > 12 Tips for Planning a Pop-Up Store > How To Open A Pop-Up Store > 7 Mistakes to Avoid When Opening
7 Mistakes to Avoid When Opening a Pop-Up Store Read More »
La Revêche is the Made in Italy brand of swimsuits that everyone has on their Instagram feed. Digitally native, the brand chose to boost its sales just before the Summer by opening a pop-up store, found on Storefront, in the heart of Milan. It was very close to the unmissable Duomo, the tourist and historical
La Revêche Launched A Swimwear Pop-Up Store in Milan Just Before The Summer! Read More »
As part of its debit card release, Venmo took over a pop-up truck in the heart of NYU’s campus, for 2 days. As younger, millenial customers are Venmo target market, the company teamed up with Evolve Concepts Inc., an agency specializing in experience-driven concepts and activations. We spoke with Mike Cadena from Evolve, who lead
Venmo Launched a Mobile Pop-Up Store With Storefront Read More »
Molly Bracken takes us into her brand’s universe in a retro pop-up store, like a real journey back in time. If you go to the Étienne Marcel district in Paris during the Holiday season, you’ll see the showcases worked on for three decades in the 60’s, 70’s and 80’s and its immersive, interactive and perfectly
The Molly Bracken Pop-Up Store: An Unparalleled Parisian Experience Read More »
As the dust begins to settle, it’s clear that warnings of a full-scale retail apocalypse went too far. Nevertheless, with the rise of e-commerce, there is no denying that there is friction between online and brick-and-mortar stores. Beyond just diversifying touch points and upgrading to omni-channel, this friction is a call to creativity. While shopping
Pop-Up Stores and the Experiential Retail Economy Read More »
Black Friday and Cyber Monday are upon us and the perfect time for brands to attract new business and test new markets. Whether you’re a direct-to-consumer or an experience brand, these big retail holidays are a great time to host a pop-up store. In order to make it a true success, you need to develop
6 Holiday Pop-Up Store Promotion Ideas Using WiFi Marketing Read More »
