Pop-up stores are becoming an important part of all brand strategies – even agencies are now taking notice and including pop-up stores into their client’s action plan. Public Relations, advertising, marketing, and influencer agencies are all strategizing with their clients on pop-up stores and the best way to use them. Every brand has a different […]
4 Reasons You Should Recommend a Pop-Up Store to Your Clients Read More »
Christmas is the most wonderful time of the year. People get to spend time with their families, enjoy great food and share presents with the ones they love the most. That means that Christmas is a pretty great time for retail, with an increase in sales and greater interest in more expensive products, for many
4 Brands Who Launched a Christmas Pop-Up Store Read More »
Every Holiday season, eye-catching displays and interactive showcases lure in shoppers. As Holiday sales are expected to expand at a rate of 15.3 percent this year according to eMarketer Retail, it’s important for retailers to up their seasonal game with tech-integrated exterior displays and in-store experiential environments (like pop-up stores!) in order to stand out. Do You
Advice to Retail Stores This Holiday Season: Let It Show, Let It Show, Let It Show! Read More »
Soho’s close neighbor Nolita, named for its location North of Little Italy, is a small village in downtown Manhattan. After an influx of yuppies in the 80s-90s, the population remains young and trendy. However, it also gives off a relaxed vibe with its cool boutiques, cozy red-brick restaurants, urban art, and murals. A little history
Nolita Neighborhood Guide: The Vibrant Heart of New York Read More »
What style of furniture should you choose? How can you make the most out of your display area without weighing it down? Are you looking to both save space and open it up? Even liven it up a little? Enhance it, or otherwise give it that personal touch? These 14 tips are a sure and
14 Ways to Maximize a Small Space Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How To Market Your Pop-Up Store The marketing plan is one of the most important elements of the pop-up store. Before
How To Market Your Pop-Up Store Read More »
Art Basel in Miami December 6th marks the start of Miami-based Art Basel. The event is a convergence of artists from across the globe, allowing them to showcase works ranging from sculptures to film and paintings to photography. This international art fair features paintings, sculptures, installations and photographs from over 4,000 artists all around the
Art Basel Miami: How Retailers Can Find Success With Our Top Spaces For Rent Read More »
Pop-up stores are not only for retail giants and e-commerce brands; there’s a whole wave of pop-up stores emerging in other industries like tech and media. Storefront has popped up with tech giants like Google, and is now hosting Facebook in one of its spaces on Carnaby St. in London. The It’s Your Facebook pop-up
This Storefront-Powered Facebook Pop-Up Event Is Making Waves in London Read More »
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
When opening a pop-up store, most of us don’t feel like splurging on expensive furniture, decorations and storage solutions. That’s because it’s more fun to upcycle found items, hunt for bargains and transform lost treasures into interior design gold! Here are 14 affordable ways to decorate your pop-up store. Recycling connoisseurs are experts at reclaiming
14 Cost-Effective Ways to Decorate Your Pop-Up Store Read More »
