This Storefront-Powered Facebook Pop-Up Event Is Making Waves in London

Pop-up stores are not only for retail giants and e-commerce brands; there’s a whole wave of pop-up stores emerging in other industries like tech and media. Storefront has popped up with tech giants like Google, and is now hosting Facebook in one of its spaces on Carnaby St. in London. The It’s Your Facebook pop-up […]

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14 Cost-Effective Ways to Decorate Your Pop-Up Store

When opening a pop-up store, most of us don’t feel like splurging on expensive furniture, decorations and storage solutions. That’s because it’s more fun to upcycle found items, hunt for bargains and transform lost treasures into interior design gold! Here are 14 affordable ways to decorate your pop-up store. Recycling connoisseurs are experts at reclaiming

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Hong Kong’s Biggest Milk Brand Opens First-Ever Pop-Up Store

Kowloon Dairy’s classic products have flavored the childhood of most Hong Kongers. Its product line ranges from milk and yoghurt drinks to ice cream and mochi. Set up in the 1940s, this company is among veteran brands that scream Hong Kong from the core. Although their products are widely available in supermarkets and 7-elevens around

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The Clarins Beauty Pop-Up Store in Trendy Le Marais

Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises. Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the

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How the Fashion Industry is Making the Most of Pop-Up Stores

The pop-up store phenomenon has helped to rejuvenate high streets and shopping malls around the world. This is good news for the fashion industry, who need physical outlets so that customers can feel the texture and see the of colors in garments for themselves, rather than through a computer screen. The fashion industry has embraced

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A Guide to Effective Pop-Up Store Collaborations for Small Businesses

What is a pop-up shop? Everything you need to know to try short-term retail > 23 Smart Pop-Up Shop Ideas to Steal From These Successful Brands > The 5 Types of Pop-Up Shops and How to Figure Out What’s Right for You > A Guide to Effective Pop-Up Store Collaborations for Small Businesses Pop-up stores have become an

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