The Halloween industry is booming. In 2017, the National Retail Federation predicted that Halloween would generate $9.1 billion for the US economy, with $3.1 billion of that coming from the sale of costumes alone. For brands who want to capitalize on the holiday but don’t want to invest in a permanent store, a pop-up store […]
5 Brands Cashing in on Halloween Pop-Up Stores Read More »
Kowloon Dairy’s classic products have flavored the childhood of most Hong Kongers. Its product line ranges from milk and yoghurt drinks to ice cream and mochi. Set up in the 1940s, this company is among veteran brands that scream Hong Kong from the core. Although their products are widely available in supermarkets and 7-elevens around
Hong Kong’s Biggest Milk Brand Opens First-Ever Pop-Up Store Read More »
Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises. Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the
The Clarins Beauty Pop-Up Store in Trendy Le Marais Read More »
The pop-up store phenomenon has helped to rejuvenate high streets and shopping malls around the world. This is good news for the fashion industry, who need physical outlets so that customers can feel the texture and see the of colors in garments for themselves, rather than through a computer screen. The fashion industry has embraced
How the Fashion Industry is Making the Most of Pop-Up Stores Read More »
When it comes to planning your next pop-up, it is crucial to put social media at the heart of your strategy. There are at least three ways to use social media to make a pop-up shop both successful and memorable: Marketing through social media Of course, apart from traditional media outlets, social media is indispensable
Promoting Your Pop-Up Shop Through Social Media Read More »
Naked Dough, UK’s first edible cookie dough café, started over a year ago by founders Jen and Hannah. Inspired by NYC’s popular DO, and starting in a small kitchen, the brand has grown in the last year, making its one-year pop-up debut in London’s Camden Market, and marking its third physical location! Storefront sat down
Naked Dough Pops Up In London’s Camden Market Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > 23 Smart Pop-Up Shop Ideas to Steal From These Successful Brands > The 5 Types of Pop-Up Shops and How to Figure Out What’s Right for You > A Guide to Effective Pop-Up Store Collaborations for Small Businesses Pop-up stores have become an
A Guide to Effective Pop-Up Store Collaborations for Small Businesses Read More »
Brick-and-mortar sales aren’t going anywhere. While the Covid-19 pandemic has certainly accelerated many ecommerce trends, physical stores still have a very important role to play, especially with Artificial Intelligence. Pre-pandemic, 90% of goods purchased globally were done so in a physical store. So while the impact of the pandemic may have accelerated online shopping, it’s
How Artificial Intelligence and Machine Learning are Powering the Retail Experience Read More »
Setting up a pop-up store can be significantly cheaper than opening a traditional retail space. It allows you to connect to customers, venture into different locations and test the market for new products. But beyond these obvious and widely recognized perks, the pop-up store journey is a chance for your brand to stretch the imagination
The Pop-Up Store As A Platform For Brand Creativity Read More »
After acquiring a pop-up store venue, we often lose no time covering the walls with storage shelves, clothing racks, graphics and artwork. At the same time, we quickly forget what lies inside those walls: an entire central space that deserves equal attention. Central island displays, often highly visible from the street, invite visitors inside almost
16 Smart Ideas for the Center of Your Pop-Up Store Read More »
