Pop-up stores are not only for retail giants and e-commerce brands; there’s a whole wave of pop-up stores emerging in other industries like tech and media. Storefront has popped up with tech giants like Google, and is now hosting Facebook in one of its spaces on Carnaby St. in London. The It’s Your Facebook pop-up […]
This Storefront-Powered Facebook Pop-Up Event Is Making Waves in London Read More »
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
When opening a pop-up store, most of us don’t feel like splurging on expensive furniture, decorations and storage solutions. That’s because it’s more fun to upcycle found items, hunt for bargains and transform lost treasures into interior design gold! Here are 14 affordable ways to decorate your pop-up store. Recycling connoisseurs are experts at reclaiming
14 Cost-Effective Ways to Decorate Your Pop-Up Store Read More »
The Halloween industry is booming. In 2017, the National Retail Federation predicted that Halloween would generate $9.1 billion for the US economy, with $3.1 billion of that coming from the sale of costumes alone. For brands who want to capitalize on the holiday but don’t want to invest in a permanent store, a pop-up store
5 Brands Cashing in on Halloween Pop-Up Stores Read More »
Kowloon Dairy’s classic products have flavored the childhood of most Hong Kongers. Its product line ranges from milk and yoghurt drinks to ice cream and mochi. Set up in the 1940s, this company is among veteran brands that scream Hong Kong from the core. Although their products are widely available in supermarkets and 7-elevens around
Hong Kong’s Biggest Milk Brand Opens First-Ever Pop-Up Store Read More »
Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises. Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the
The Clarins Beauty Pop-Up Store in Trendy Le Marais Read More »
The pop-up store phenomenon has helped to rejuvenate high streets and shopping malls around the world. This is good news for the fashion industry, who need physical outlets so that customers can feel the texture and see the of colors in garments for themselves, rather than through a computer screen. The fashion industry has embraced
How the Fashion Industry is Making the Most of Pop-Up Stores Read More »
When it comes to planning your next pop-up, it is crucial to put social media at the heart of your strategy. There are at least three ways to use social media to make a pop-up shop both successful and memorable: Marketing through social media Of course, apart from traditional media outlets, social media is indispensable
Promoting Your Pop-Up Shop Through Social Media Read More »
Naked Dough, UK’s first edible cookie dough café, started over a year ago by founders Jen and Hannah. Inspired by NYC’s popular DO, and starting in a small kitchen, the brand has grown in the last year, making its one-year pop-up debut in London’s Camden Market, and marking its third physical location! Storefront sat down
Naked Dough Pops Up In London’s Camden Market Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > 23 Smart Pop-Up Shop Ideas to Steal From These Successful Brands > The 5 Types of Pop-Up Shops and How to Figure Out What’s Right for You > A Guide to Effective Pop-Up Store Collaborations for Small Businesses Pop-up stores have become an
A Guide to Effective Pop-Up Store Collaborations for Small Businesses Read More »
