The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell […]
4 Top Lifestyle Pop-Up Stores Read More »
Pop-up stores are a great way to develop your brand, whether it’s for a new product launch, a special sale, part of a market research strategy or expanding customer relationships. Meant to be a space where customers can temporarily get a feel for your products in a unique way, pop-up stores are a powerful tool
Prepare For Your Pop-Up Shop With This Marketing Checklist Read More »
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
Dazzle Bar, a pop-up breath freshening and teeth whitening service, is popping up all around San Francisco, and transforming the delivery of dental care. Using technology and a modern approach to dental, the startup Dazzle who invented the bar, has a strong focus on prevention and cosmetic, minus the clinical or insurance parts. In a
A Glimpse Inside The Dazzle Bar Bay Area Pop-Up Tour Read More »
Los Angeles is well known for its fashion scene, retail landscape and every-changing pop-up stores. From Santa Monica, to Venice Beach to Culver City, there’s plenty of spaces to pop-up and showcase your brand, product, or next project in events and retail spaces. Check out our top 21 below! Beautiful warehouse in South Park –
9 Top Pop-Up Spaces in LA Read More »
Pop-up stores are disrupting the retail industry. Not only have they injected a new lease of life into high streets and shopping malls, but they have also allowed exciting and unexpected spaces to be used. Hotels have become a popular pop-up space; after all they are in a prime location, have great facilities and have
Why Opening a Pop-Up in a Hotel Should Be Your Next Move Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop > 6 Financial Advantages of Hosting a Pop-Up Shop > How To Use Data and Insights To Measure Your Pop-Up Store’s Success > How to Generate
How to Generate Footfall to Your Pop-Up Store Read More »
Opening the first-ever lemonade bar in the Netherlands, Karvan Cévitam wowed fans with a two-level pop-up bar. The beverage brand, celebrating its 70th anniversary, outfitted this Storefront-powered space with the help of vanDAMM Creative Agency who created a highly-Instagrammable wonderland. Storefront spoke with vanDAMM to catch up about the pop-up space, why they loved this creative
The First-Ever Lemonade Pop-Up Bar Generates Buzz In The Netherlands Read More »
For theatre-maker and performer Thomas Spijkerman, hosting an entirely empty pop-up store on a busy Amsterdam street was a no-brainer. His intention? To sell emptiness to any shoppers and passersby during the opening times of his shop. Using this empty pop-up boutique as his outpost, Spijkerman popped up for one week, which gave him enough
The Empty Pop-Up Store that Attracted Tons of Visitors in Amsterdam Read More »
What is Online to Offline retail (O2O)? In recent years, there has been a shift in the retail industry from offline to online shopping. Online to offline retail, also known as O2O, is a type of e-commerce that refers to the process of purchasing goods or services online and then picking them up in-store. This
