Why Pop-Up Stores are Great Opportunities for the Service Sector

The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who

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A Glimpse Inside The Dazzle Bar Bay Area Pop-Up Tour

Dazzle Bar, a pop-up breath freshening and teeth whitening service, is popping up all around San Francisco, and transforming the delivery of dental care. Using technology and a modern approach to dental, the startup Dazzle who invented the bar, has a strong focus on prevention and cosmetic, minus the clinical or insurance parts. In a

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The First-Ever Lemonade Pop-Up Bar Generates Buzz In The Netherlands

Opening the first-ever lemonade bar in the Netherlands, Karvan Cévitam wowed fans with a two-level pop-up bar. The beverage brand, celebrating its 70th anniversary, outfitted this Storefront-powered space with the help of vanDAMM Creative Agency who created a highly-Instagrammable wonderland. Storefront spoke with vanDAMM to catch up about the pop-up space, why they loved this creative

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The Empty Pop-Up Store that Attracted Tons of Visitors in Amsterdam

For theatre-maker and performer Thomas Spijkerman, hosting an entirely empty pop-up store on a busy Amsterdam street was a no-brainer. His intention? To sell emptiness to any shoppers and passersby during the opening times of his shop. Using this empty pop-up boutique as his outpost, Spijkerman popped up for one week, which gave him enough

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Online to Offline retail (O2O): How Alibaba is leading the way in merging online to offline retail shopping?

What is Online to Offline retail (O2O)? In recent years, there has been a shift in the retail industry from offline to online shopping. Online to offline retail, also known as O2O, is a type of e-commerce that refers to the process of purchasing goods or services online and then picking them up in-store. This

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