Winser London knows a thing or two about what its female consumers want. With a versatile, easy-to-wear clothing line and focus on opening boutiques in convenient locations, the brand has quickly become a formidable retail giant with a growing following. It just opened its latest pop-up boutique with us in the Duke of York Square, […]
Winser London Opens Chelsea Pop-Up Store Upon Customers’ Request Read More »
If you are considering running a pop-up shop, one of the first question you’ve probably asked yourself is ‘how much does a pop-up shop cost?’. Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size,
How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop. Read More »
After you’ve booked your short-term space, activating it with the right concept and design is key. Whether you want to keep it minimal, or decorate it according to your brand story, there’s plenty of transformative ways you can take an empty storefront and make it work for your short-term goals. From popular candy brand MARS
Before/After: From Empty Spaces To Trendy Pop-Up Stores Read More »
Storefront enables you to directly communicate with your renter via the chat function in your account, so you can take full control over your bookings! The following guidelines help you increase your booking potential by 92%. After you receive an inquiry, make sure to respond within 48 hours. If you “Invite to book”, it means that
New to Storefront? Here’s How to Manage Inquiries and Bookings on the Platform Read More »
Stay organized on your space’s availabilities and use the calendar function for your listing(s) on Storefront. It’s a simple tool and a very effective way to communicate availabilities to potential renters. Once you are logged into your account, you can click on “Calendar” in the navigation bar on top. Check out the following screenshot: How
How to Use Storefront’s Availability Calendar Read More »
Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging,
Why You Should Use Smart Packaging In Your Pop-Up Store Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Use a Pop-up Store To Find Lifelong Customers Pop-up stores are brilliant because they make your brand visible to people who would
How to Use a Pop-up Store To Find Lifelong Customers Read More »
Adore Me has successfully been challenging the lingerie market with its online-first focus and affordable retail. As a digitally-native brand, it exceeded $100 million in revenue last year alone, and is setting sights on making a big physical imprint with 200-300 stores slated to open within the next five years. It’s strategy is offering unique
Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store Customer Experience Read More »
Though temporary, pop-up stores are flexible enough to bring any concept to life and create an element of surprise, seducing consumers and journalists in equal number. For the latter, every pop-up store tells a new story and provides an opportunity to produce quality content before, during, and after the event – through photos, videos, and
Pop-Up Store: 5 Golden Rules for Attracting Media Attention Read More »
You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as
Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started Read More »
