What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How Long Should The Pop-Up Shop Last? > Here’s why renting a space on a short-term is a great opportunity for occupiers The […]
Here’s why renting a space on a short-term is a great opportunity for occupiers Read More »
A pop-up store has only one chance to make a good first impression to potential customers. It’s asset? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop. Carefully decorated windows can reflect the identity of your brand and
Before/After: 3 pop-up store window displays made to stand out Read More »
Walking down any street in New York City, the signs of mom-and-pop stores of yesteryear are hard to miss. Over the last decade, thousands of small retailers have closed to make way for bigger retail chains, and now real estate overpricing is eviscerating quintessential New York neighborhoods entirely, pushing even the big box chains out.
Why We Need To Rethink Vacant Retail Spaces Read More »
Winser London knows a thing or two about what its female consumers want. With a versatile, easy-to-wear clothing line and focus on opening boutiques in convenient locations, the brand has quickly become a formidable retail giant with a growing following. It just opened its latest pop-up boutique with us in the Duke of York Square,
Winser London Opens Chelsea Pop-Up Store Upon Customers’ Request Read More »
If you are considering running a pop-up shop, one of the first question you’ve probably asked yourself is ‘how much does a pop-up shop cost?’. Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size,
How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop. Read More »
After you’ve booked your short-term space, activating it with the right concept and design is key. Whether you want to keep it minimal, or decorate it according to your brand story, there’s plenty of transformative ways you can take an empty storefront and make it work for your short-term goals. From popular candy brand MARS
Before/After: From Empty Spaces To Trendy Pop-Up Stores Read More »
Storefront enables you to directly communicate with your renter via the chat function in your account, so you can take full control over your bookings! The following guidelines help you increase your booking potential by 92%. After you receive an inquiry, make sure to respond within 48 hours. If you “Invite to book”, it means that
New to Storefront? Here’s How to Manage Inquiries and Bookings on the Platform Read More »
Stay organized on your space’s availabilities and use the calendar function for your listing(s) on Storefront. It’s a simple tool and a very effective way to communicate availabilities to potential renters. Once you are logged into your account, you can click on “Calendar” in the navigation bar on top. Check out the following screenshot: How
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Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging,
Why You Should Use Smart Packaging In Your Pop-Up Store Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Use a Pop-up Store To Find Lifelong Customers Pop-up stores are brilliant because they make your brand visible to people who would
How to Use a Pop-up Store To Find Lifelong Customers Read More »
