Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store Customer Experience

Retail Trends / By

Adore Me has successfully been challenging the lingerie market with its online-first focus and affordable retail. As a digitally-native brand, it exceeded $100 million in revenue last year alone, and is setting sights on making a big physical imprint with 200-300 stores slated to open within the next five years. It’s strategy is offering unique […]

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Pop-Up Store: 5 Golden Rules for Attracting Media Attention

Inspiration / By

Though temporary, pop-up stores are flexible enough to bring any concept to life and create an element of surprise, seducing consumers and journalists in equal number. For the latter, every pop-up store tells a new story and provides an opportunity to produce quality content before, during, and after the event – through photos, videos, and

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Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started

How-to / By

You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as

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Pop-Up Shop Design Tips: Retail Design Ideas to Deliver an Unforgettable Experience

How-to / By

The design of a pop-up store is critical to its success. This is no surprise when you consider that much of physical retail’s value comes from the strength and power of the experience it is able to deliver.  Pop-up stores are, to some extent, concentrated microcosms of the broader physical retail spectrum. Pop-up shops, therefore,

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Hiring for Pop-Up Shops: Your Guide to Finding Top Temp Talent

How-to / By

After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases:  Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With

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Brompton Bicycle Expands Global Footprint With The Launch Of Its NYC Pop-Up Store

Featured Pop-Up Shops / By

Brompton Bicycle is focusing on global retail expansion this year, officially entering the New York City market with a pop-up store. Based in London, the brand has launched 12 brick-and-mortar stores globally (plus an additional pop-up store with us in Amsterdam) and is looking to drive brand awareness and increase sales just in time for

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Here’s Why the World Cup is the Perfect Occasion to Launch a Pop-up Store

Retail Trends / By

Every year, more than 4 billion fans gather to watch the World Cup by either going to the event itself, meeting friends at venues that air the competition, or staying at home and watching the game on television. There is no doubt that football, the world’s most popular sport, is a global and cultural phenomenon.

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HEMA : 2 Pop-Up Stores launched simultaneously for a global communication!

Success Stories, Success Stories France / By

For the Easter period, from March 8 to April 1st 2018, the Dutch brand HEMA asked Storefront to find the best possible space for 2 Easter Pop-Up Stores: one in the heart of Le Marais in Paris, 45 sq m dedicated to chocolate, and another one in the dynamic center of Amsterdam. We have asked

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What’s in store for the future of retail? Physical storefronts with digital touchpoints.

Industry News, Retail Trends / By

With 6,300 stores shutting down across the US this year, shopping appears to have moved from traditional retail stores to digital channels. However, to say that digital commerce is eating into traditional retail is only half the story and an incomplete view. In fact, in a couple of years, there won’t be any more debate about

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