The design of a pop-up store is critical to its success. This is no surprise when you consider that much of physical retail’s value comes from the strength and power of the experience it is able to deliver.  Pop-up stores are, to some extent, concentrated microcosms of the broader physical retail spectrum. Pop-up shops, therefore, […]

After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases:  Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With