The importance of a showroom by Oscar Tresandi at Chalayan: “where the trade is made”!

Success Stories, Success Stories France / By

Fashion Week is coooooming…. –  At Storefront, we are proud to work with the brand Chalayan founded by the British designer Hussein Chalayan, the “weaver of different worlds”. For every Fashion Weeks, and this upcoming one is no exception, Storefront finds Chalayan’s seasonal short-term showroom in Paris. We have asked Oscar Tresandi, Head of Sales at Chalayan, […]

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MM.LaFleur’s Director Of Retail Shares The Key To Its Growing Success: Pop-up Stores

Success Stories, Success Stories USA / By

MM.LaFleur is a direct-to-consumer professional womenswear brand, founded by Sarah LaFleur, that’s making a big splash. It’s pushing the envelope for retail trends in workwear, revolutionizing the workwear space through luxury workwear, a personal-styling service, and pushing out powerful content that’s as multi-dimensional as it’s consumers. Now disrupting the pop-up scene, the brand has booked

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How To Build Community Through Pop-ups

How-to / By

For online brands and brick-and-mortar retailers alike, pop-ups offer an opportunity to create unique experiences in this increasingly competitive landscape. Those unique experiences can become the foundation for creating a long-lasting community of loyal customers. The stronger your community, the more your customers are willing to spend — and spread the word. How can something

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How To Create An Omnichannel Experience For Your Brand

How-to / By

Today’s consumers are shopping on a number of different channels. And even if they aren’t converting, each interaction with your brand is a part of the buyer journey. The growth of omnichannel consumer behavior hasn’t made in-person shopping obsolete; even the most connected consumers demand physical interactions. Considering this multi-channel consumer behavior, retailers need to

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