Paris: Storefront opens doors in the fashion capital

Storefront sets the stage for future fashion weeks with the most extensive network of rentable showrooms in Paris

Paris is always a good idea. – Audrey Hepburn

Fashion weeks are accompanied by an expected amount of boredom and excitement, established brands and new designers. In New York City, the move away from the traditional Bryant Park tents heralded a significant change in what venues and locations constitute the main fashion week calendar, the fashion “on Broadway” as it were. Now, everything from old factories to hotel suites are fair game for fashion shows and showrooms. The shift is felt no less in the other fashion capitals. In Milan, the most revered new designers feature in old churches, and in Paris, haute couturiers are sending their models sashaying away from the historical École des Beaux-Arts catwalks. Integral to the changing fashion week cartography are Pop-Up Stores and see-now-buy-now shops, which Vogue predicts are the fashion shows of the future.

The ready-to-wear fashion week in Paris last week was not lacking in pomp and circumstance, and had more than its fair share of drama with the Kim Kardashian robbery. There was, however, a slightly more subtle, more integral addition to le monde du mode that promises to change Paris fashion weeks significantly in the years to come… Storefront.

From palatial 19th century mansions in the quintessential Haussmannian style, to ethereal hidden galleries in the Marais, and chic boutiques scattered around the central arrondisements, Storefront has a venue for every occasion. Write fv@thestorefront.com to schedule a visit to view exclusive Fashion Week 2017 showrooms and plan ahead. The early bird gets the showroom!

Here is a handful of the 100+ Storefront exclusive spaces available:

This 110m² space in the elite Étoile area is an incomparably charming location to host showrooms, pop-up stores, and private sales.

This 660m² mansion, once the printing house of an illustrious magazine, is an enviably sunlit, two-story event space in the prestigious Palais-Royal quartier.

This renovated 120m² church, also know as “The Temple”, is an unusual, interesting location for a showroom or pop-up store in the hip, bustling Bastille neighborhood.

This palatial 240m² Haussmannian gem near the Opera Garnier is an incomparable location for large events with its 24-karat gold moldings, chimneys, and vast ceilings.

This 120 m² apartment is a chic, modern take on the classic Haussmannian apartment and is perfect for showrooms and private sales that are both exclusive and intimate.

This stylish 220m² former hotel space is optimal for exhibitions and showrooms with its courtyard and private entrance in the historical Marais.

Ready to join the Parisian crème de la crème? Allez-vous to Storefront!